Who Says Elephants Can't Dance?: Leading a Great Enterprise through Dramatic Change
Learn from one of the best turnaround leaders of all time, Lou Gerstner of IBM. If your company or division is in crisis mode, take a page from Gerstner’s playbook on what to do at the helm of a quickly sinking ship. Gerstner’s approach for leading IBM back from the brink can be applied in many scenarios. Understand the importance of cash and how to free up more of it. Tackle a toxic culture with robust communication and do away with ineffective practices. Reinvigorate employees with a market-driven strategy and a sense of urgency to beat competitors. The case of IBM's turnaround and Gerstner's leadership shows that the winning strategy and the culture behind its execution are equally important.