Being the Stage Manager (wsg Roy Sexton)

During this episode, You Me and Your Top Three host, Gregg Garrett, speaks with Roy Sexton, director of marketing at Clark Hill. He discusses the changing landscape of the legal industry and provides hints on how to deploy effective digital marketing efforts as well as how to breakdown barriers through social media. Additionally, he shares his Top Three including an author he learned to call “mom” who taught him all about empathy, his ‘fairy God sisters’ who took him under their wings and broke down a scary new industry, and his Braveheart-like Irish boss who balances understanding what makes him tick with pushing him to learn how to manage and lead. And you must hear what he has to say about looking for the naturally worn paths before pouring the concrete for sidewalks in your organization. About Roy SExton Roy Sexton leads Clark Hill’s marketing, branding, and communications efforts, collaborating with the firm’s exceptional team of marketing and business development professionals. Roy has nearly 20 years of experience in marketing, communications, business development, and strategic planning, having worked at Deloitte Consulting, Oakwood Healthcare (now Beaumont), Trott Law (formerly Trott & Trott), St. Joseph Mercy Health System, and Kerr Russell, PLC. He has been heavily involved regionally and nationally in the Legal Marketing Association as a board member, content expert, and presenter. He is treasurer-elect currently for the Legal Marketing Association’s Midwest Regional Board of Directors. Roy was named a Michigan Lawyers Weekly “Unsung Legal Hero” in 2018. He earned his Bachelor’s degree from Wabash College, and holds two masters degrees: an MA in theatre from The Ohio State University and an MBA from the University of Michigan. He is a graduate of Leadership Detroit and Leadership A2Y, was a governor-appointed member of the Michigan Council of Labor and Economic Growth, and was appointed to the Michigan Mortgage Lenders Association Board of Governors in 2012. He served as an at-large member of LMA’s Midwest Regional Board, served on the advisory committee for Strategic Magazine, and was a member of the Social Media SIG steering group. He has been involved on the following nonprofit boards and committees: First Step, Michigan Quality Control, National MS Society, ASPCA, Wabash College Southeast Michigan Alumni Association, Penny Seats Theatre Company and the Spotlight Players. He currently sits on the boards of Ronald McDonald House Charities of Ann Arbor, Royal Starr Film Festival, Mosaic Youth Theatre of Detroit, and encoremichigan.com. He is a published author with two books Reel Roy Reviews, Volumes 1 and 2. Show Highlights Segment 1: Overview 1:22      “Be a true leader by seeking the common bonds that bring people together first, then celebrate the differences to make that even better.” 2:16      Roy Sexton has a real unique view on the world of marketing Segment 2: The “Top Three” 3:02     Sexton celebrates the path and experiences that lead to his current role at Clark Hill 6:28      “I didn’t set out to be a marketer” 7:54      Sexton’s “Top Three” begins with his mother (Susie Duncan Sexton) who taught him to lead with empathy, thoughtfulness, honesty and candor 10:41   Sexton’s “Top Three” continues with Nancy Myrland and a whole group of ‘fairy God sisters’ who positively impacted his legal marketing journey 14:30   Meeting people first through social media can help breakdown barriers to establish rapport and ease face-to-face interactions 17:05   Sexton’s “Top Three” concludes with Susan Ahern sees who he is and finds ways to celebrate who he is Segment 3: Impact of Disruption & Technology on the Legal Industry 21:50   Drawing similarities from various industries to prepare for the future 23:32   Legal needs to remember it’s not in the brick and mortar business, but rather the law firm business 26:24   Two types of strategic change to come for the legal industry 30:04   The current law firm model does not incentivize collaboration, cross pollination or industry solution 31:05   The transformation strategy that will work for the legal industry 33:07   The role of dominant logic inertia to impact change and willingness to change              37:30   “Enrich your life with other people and you’ll be surprised by what you learn” 37:44   “Maybe the variance is actually where your business is going” Segment 4: Wrapping Up 38:53   A simple hack on social media for being a better leader   40:42   How to stay in contact with Roy          Additional Information Contact Roy Sexton: Roy’s LinkedIn Roy’s Twitter Roy’s Facebook Roy’s email Roy’s blog Contact Gregg Garrett: Gregg’s LinkedIn Gregg’s Twitter Gregg’s Bio Contact CGS Advisors: Website LinkedIn Twitter

Om Podcasten

You, Me, and Your Top Three is a podcast focused on exploring leadership in the connecting world. Specifically, the podcast invites leaders to tell stories, reflect, and discuss their views on: - disruptions in industry and society; - how they are leading transformations considering these disruptions - brave leadership to drive transformation. It is this last point where we focus most of the discussion, asking our guests to share their insights into the relationships they have with their “Top 3” closest advisors. It is our observation and experience that as the world connects, the importance of a diverse set of counselors is increasing in value. For some this may be a formal advisor who has been contracted on behalf of the company. For most this will be deep relationships in which they have been invested and nurtured. Through stories and discussion, we strive to celebrate the art of giving and receiving advice. The stories that are told are heartfelt and real. At the root we are exploring the process of knowledge building, relationship building, and perhaps most importantly, confidence building. After all, it takes a brave leader to battle the inertia that exists in industries, our organizations, and in ourselves. It is our hope that as successful leaders open up about around the subjects and the way in which they interact with their closest confidants, that our listeners will, in turn, reflect on their own “virtual board of advisors.” Over time they will then surround themselves with those who help them stretch toward greatness and lead bravely in the connecting world.