Building Digital Opportunity (wsg DeLu Jackson)

Looking backward to lead forward: DeLu Jackson, vice president of precision marketing for Conagra Brands, joins host Gregg Garrett for a discussion on precision marketing being the new frontier at Conagra. He of course shares his Top Three who include a childhood role models who gave him his model for mentorship, his wife who reminds him to lead with empathy and humility, a former boss who helped him understand what he would be great at, and a friendly sounding board for big decisions. And you must hear what he says about the daily standup! About DeLu Jackson DeLu Jackson currently serves as Conagra Brands Vice President of Precision Marketing. In this role, DeLu leads the company’s marketing transformation and demand acceleration through increased data intelligence, agility, always-on content and dynamic measurement. He is responsible for various facets of integrated marketing for the organization, including design, advertising, media, e-commerce, agile content and consumer data. DeLu has over 20 years of marketing experience with well-known consumer brands. Prior to joining Conagra Brands, he was vice president of digital acceleration for Kellogg Company and previously served as corporate vice president of global marketing at McDonald’s Corporation where he led marketing, social media and customer engagement. DeLu has alos served in leadership roles in marketing for Nissan, Audi, Subaru and Ford. He grew up in Dallas and has lived in Princeton, NJ, St. Louis, Kansas City, New York City, Detroit, Philadelphia, Tokyo and now Chicago. He has been married to Anna for 15 years and has two daughters, Mia (13) and Harper (10), and one son, Nikko (6). DeLu earned his bachelor’s degree in politics from Princeton University and an MBA in marketing from New York University – Stern School of Business. Show Highlights During this episode: Looking backward to move forward: Not wanting to close any doors to opportunities or people [0:59] The importance of staying connected [4:01] Welcome guest, DeLu Jackson [7:07] The “Top Three” Pat and Paul: DeLu’s childhood role models who gave him his model for mentorship [11:58] Anna Wodlinger Jackson: DeLu’s wife who reminds him to lead with empathy and humility [21:34] Kevin Mayer: DeLu’s former boss who helped him understand what he would be good at [30:35] Chris D’Alessandro: DeLu’s friendly sounding board for big decisions [42:54] Transformation & Disruption What is “precision marketing”? [44:30] Data: One type that makes DeLu giddy [47:50] Looking into the future with data [51:33] Some final thoughts from DeLu [57:08] You have to hear this… The daily standup [58:30] Additional Information Contact DeLu Jackson: DeLu’s LinkedIn Contact Gregg Garrett: Gregg’s LinkedIn Gregg’s Twitter Gregg’s Bio Contact CGS Advisors: Website LinkedIn Twitter

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You, Me, and Your Top Three is a podcast focused on exploring leadership in the connecting world. Specifically, the podcast invites leaders to tell stories, reflect, and discuss their views on: - disruptions in industry and society; - how they are leading transformations considering these disruptions - brave leadership to drive transformation. It is this last point where we focus most of the discussion, asking our guests to share their insights into the relationships they have with their “Top 3” closest advisors. It is our observation and experience that as the world connects, the importance of a diverse set of counselors is increasing in value. For some this may be a formal advisor who has been contracted on behalf of the company. For most this will be deep relationships in which they have been invested and nurtured. Through stories and discussion, we strive to celebrate the art of giving and receiving advice. The stories that are told are heartfelt and real. At the root we are exploring the process of knowledge building, relationship building, and perhaps most importantly, confidence building. After all, it takes a brave leader to battle the inertia that exists in industries, our organizations, and in ourselves. It is our hope that as successful leaders open up about around the subjects and the way in which they interact with their closest confidants, that our listeners will, in turn, reflect on their own “virtual board of advisors.” Over time they will then surround themselves with those who help them stretch toward greatness and lead bravely in the connecting world.