Digital Marketing During Disruption (wsg Brenda Meller)

During this episode, You, Me, and Your Top Three host and CGS Advisors CEO, Gregg Garrett, discusses how CEOs may be able to take a lesson from government during this pandemic. He then welcomes Brenda Meller, Chief Engagement Officer at Meller Marketing. Brenda is a social media marketing expert who shares how to unlock the power of LinkedIn to grow your network. Of course, Brenda speaks about her ‘Top Three’ ranging from her closest family members who keep her true to herself and cheer her along the way, to vendors who go beyond being just vendors, to a services company she leans on to help her find efficiencies to scale. And you have to hear what she has to say about being brave and putting yourself out there to succeed in social media. About BRENDA MELLER Once upon a time, I hated speaking in front of people. Then, I realized I needed to figure out how to get comfortable with it to move up in my career.  In 2006, I joined LinkedIn and developed a knack for helping others unlock the power of this amazing professional networking site. Fast forward to 2020 and now as an independent marketing consultant, I've trained thousands of individuals, corporate teams, conference attendees, executives, sales people, and marketers how to unlock the power of LinkedIn. PLUS: I also give away a pie to one lucky attendee every time I present. 2020 has already been an A-M-A-Z-I-N-G year at Meller Marketing. And if you're looking to ROCK on LinkedIn, I'd love to help YOU. www.linkedin.com/in/brendameller Show Highlights Segment 1: Overview 0:54        Learning from the government: the importance of changing policies. 5:10        Brenda Meller – helping business and individuals unlock the power of LinkedIn. (Meller Marketing) Segment 2: The “Top Three” 7:40        Brenda’s ‘Top Three’: Chris Meller – supporting the career pivots. 10:45      Becoming an entrepreneur. 13:15      Brenda’s ‘Top Three’: Susan Schmidt – providing guidance in growing a business. 16:27      Brenda’s ‘Top Three’: LegalShield Attorneys – having peace of mind in the evolution of business. 18:20      Brenda’s ‘Top Three’: Tina Marie Wohlfield, Lee Meadows, Sandy Harvey, Cathy Mott, Laura Rolands  – providing expertise. Segment 3: Disruption & Transformation 22:43      The right approach is to always think about the ‘what ifs’. 25:35      The importance of marketing during the COVID-19 pandemic.  28:07      Disruption to the digital marketing space. 31:22      The importance of ‘the face’ in connecting,. Segment 4: Leadership & Wrapping Up 34:52      “This is going to be a time period that defines leaders.” 37:46      “We need to be authentic and genuine as leaders. True leaders are willing to bear their soul a little bit.” 41:47      Hint: How leaders can let their guard down. 45:25      Hint to leaders: Go to LinkedIn and show you’re human (and tag Brenda in your post!). 48:10      Reach out to Brenda to increase your LinkedIn presence and join Brenda’s weekly webinar! 50:30      Keep in touch and “Stay positive – this too shall pass.” Additional Information Contact Brenda Meller: Brenda’s LinkedIn Meller Marketing Contact Gregg Garrett: Gregg’s LinkedIn Gregg’s Twitter Gregg’s Bio Contact CGS Advisors: Website LinkedIn Twitter

Om Podcasten

You, Me, and Your Top Three is a podcast focused on exploring leadership in the connecting world. Specifically, the podcast invites leaders to tell stories, reflect, and discuss their views on: - disruptions in industry and society; - how they are leading transformations considering these disruptions - brave leadership to drive transformation. It is this last point where we focus most of the discussion, asking our guests to share their insights into the relationships they have with their “Top 3” closest advisors. It is our observation and experience that as the world connects, the importance of a diverse set of counselors is increasing in value. For some this may be a formal advisor who has been contracted on behalf of the company. For most this will be deep relationships in which they have been invested and nurtured. Through stories and discussion, we strive to celebrate the art of giving and receiving advice. The stories that are told are heartfelt and real. At the root we are exploring the process of knowledge building, relationship building, and perhaps most importantly, confidence building. After all, it takes a brave leader to battle the inertia that exists in industries, our organizations, and in ourselves. It is our hope that as successful leaders open up about around the subjects and the way in which they interact with their closest confidants, that our listeners will, in turn, reflect on their own “virtual board of advisors.” Over time they will then surround themselves with those who help them stretch toward greatness and lead bravely in the connecting world.