SEO - A Journey to the Top (wsg Deepak Shukla)

In this episode, Gregg shares his thoughts about SEO – from trying to get to the top of ‘that’ list, to getting more eyeballs from your customers, to positioning your content ahead of your competition. He then speaks to an expert in the SEO space, Deepak Shukla, the founder and CEO of Pearl Lemon, an agency that's growing out of the UK to help companies do this globally. Deepak speaks about his unique journey of getting to the space. Of course, he speaks about his top three – from his father, to his partner, to his group of friends. And you have to hear what he has to say about how the secret to success may actually be mind-numbing consistency. All this and more! About deepak shukla Deepak Shukla is the Founder and CEO of Pearl Lemon, a multi-award-winning SEO agency in London. He's featured in Forbes, TEDx, SEMrush, BBC, Chelsea FC, Appsumo, Bright Talks & more. When he's not running his agency, you'll find him running marathons (33 so far), completing Ironmen (2 so far), getting inked (40% body coverage) or playing with his cat Jenny. Show Highlights Segment 1: Overview & Introductions 1:05      Looking at SEOs from the perspective of an election 5:22      Introducing Deepak 7:00      Deepak’s background 9:34      Getting started in the SEO space 9:23      Pushing through personal tragedy Segment 2: The Top Three 10:29   Deepak’s ‘Top Three’ starts with his Dad 13:40   Mind numbing consistency a key to success 16:44   Application of Pearl Lemon lessons to life 19:40   Deepak continues his ‘Top Three’ with his partner, Daniela Colognesi 21:19   Knowing your ‘why’ 25:39   Meeting Daniella 27:33   Deepak wraps up his ‘Top Three” with Robin Luc Oppenheim Segment 3: Learning about the business: what is SEO? 33:33   Going in depth: what is SEO? 37:17   Finding success in SEO 42:09   Convincing people of the craft: how do you get someone to invest in SEO? 43:02   Getting creative: how to get customers to pay for your work 47:44   Impact of AI in the SEO market Section 4: Wrapping Up 52:11 Stay in touch with Deepak on LinkedIn and his company’s website! 53:31: Parting lesson: give good feedback Additional Information Contact: Deepak’s LinkedIn Pearl Lemon Website Contact Gregg Garrett: Gregg’s LinkedIn Gregg’s Twitter Gregg’s Bio Contact CGS Advisors: Website LinkedIn Twitter  

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You, Me, and Your Top Three is a podcast focused on exploring leadership in the connecting world. Specifically, the podcast invites leaders to tell stories, reflect, and discuss their views on: - disruptions in industry and society; - how they are leading transformations considering these disruptions - brave leadership to drive transformation. It is this last point where we focus most of the discussion, asking our guests to share their insights into the relationships they have with their “Top 3” closest advisors. It is our observation and experience that as the world connects, the importance of a diverse set of counselors is increasing in value. For some this may be a formal advisor who has been contracted on behalf of the company. For most this will be deep relationships in which they have been invested and nurtured. Through stories and discussion, we strive to celebrate the art of giving and receiving advice. The stories that are told are heartfelt and real. At the root we are exploring the process of knowledge building, relationship building, and perhaps most importantly, confidence building. After all, it takes a brave leader to battle the inertia that exists in industries, our organizations, and in ourselves. It is our hope that as successful leaders open up about around the subjects and the way in which they interact with their closest confidants, that our listeners will, in turn, reflect on their own “virtual board of advisors.” Over time they will then surround themselves with those who help them stretch toward greatness and lead bravely in the connecting world.