[BRANDING] Ep. 419 How to Build an Authentic Personal Brand & Drive Business Growth with Jeff Barrett
This week, Ash is joined by Jeff Barrett, a PR maestro and host of the Shorty Awards podcast, known for his expertise in branding and social media strategy. Jeff and Ash dive deep into the evolution of social media, discussing how the focus has shifted from vanity metrics like Facebook likes to the importance of building an owned audience through podcasts and email lists for sustainable brand growth. But it doesn’t stop there. Jeff shares cutting-edge insights into frictionless shopping with tools like TikTok Shop and how lifestyle brands can capitalize on innovative packaging and storytelling. If you're looking to build a long-lasting brand and adapt to the latest trends in the digital world, this episode is packed with actionable strategies you won’t want to miss! In This Episode, You’ll Learn: How to build an authentic personal brand that stands the test of time. The importance of shifting focus from vanity metrics to building a loyal audience. Strategies for leveraging frictionless shopping tools to enhance the customer experience. How to create lifestyle brands through unique storytelling and packaging. The role of PR in building long-term brand trust and recognition. Tips on maintaining personal boundaries while engaging with social media audiences. Connect with Jeff Barrett Twitter: https://x.com/barrettall?lang=en Linkedin: https://www.linkedin.com/in/barrettall/ Website: https://www.barrettpr.com/ Connect with Ash: https://www.instagram.com/ashleystahl/ Want to become a professional speaker and skyrocket your personal brand? Ashley’s team at Wise Whisper Agency offers a done-with-you method to get your signature talk written and booked and it's helped more than 100 clients onto the TEDx stage! Head over to WiseWhisperAgency.com/speak
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Join our host Ashley Stahl each week for conversations with the world's top business, branding and psychology experts to help you amplify your success in work and life!
As an international bestselling author and the CEO of Wise Whisper, an agency that's helped more than 100 clients craft their motivational speeches and land a spot on the stage of their dreams, Ashley pulls both mystical and practical information out of every guest that you can leave each episode with lasting tools to build your brand and career (whether in corporate or as an entrepreneur!).
Ashley's book and show, both called YOU TURN, are devoted to helping you make meaningful "You Turns" in your life-- the choice to keep coming home to your truest self. When she's not podcasting, she's walking her german shepherd Jupiter, having snaccidents with funfetti cupcakes, or helping her clients at Wise Whisper Agency craft stories that captivate audiences, instill a sense of awe, and heal humanity.
Stages Wise Whisper clients have been booked on include the World Business Executive Coaching Summit, C200, Small Business Explo, South By Southwest (SXSW), Monetize Your Expertise Summit, People 1st, Corporate World Intelligence, coaching.com, and TEDx. In fact, Wise Whisper's helped more than 100 clients specifically land their spot on the TEDx stage with nearly 100% success.
If you're ready to become a professional speaker, land your spot on some of the world's biggest stages, and skyrocket your personal brand, connect. with Ashley's team at Wise Whisper Agency-- visit WiseWhisperAgency.com to learn more.
Ashley's book and show, both called YOU TURN, are devoted to helping you make meaningful "You Turns" in your life, defined as critical moments of transformation when you become radically honest with yourself about some core area of your life that isn't working the way you want it to - and decide to finally make a transformation change.
It's time to conquer your fears, up your confidence, and create the business or brand you envision...without taking life too seriously.
If you are ready to become a professional speaker and skyrocket your personal brand, connect with Ashley's team at Wise Whisper Agency to get your signature talk written and booked on stage... Head over to WiseWhisperAgency.com/Speak
THANK YOU to artist Andybemackin for the You Turn Podcast signature show music