[SALES] Ep 408 Mastering Storytelling in Business with Park Howell

  This week, Ash welcomes Park Howell, known as the world's most industrious storyteller, onto the show to discuss the art and value of storytelling in business.    Park, an Emmy award-winning veteran of the advertising industry, shares his journey from traditional ad formats to mastering storytelling with his unique 10-step story cycle system and the ABT (And, But, Therefore) framework.    Ash and Park discuss how to use storytelling to enhance TEDx talks, create compelling ad campaigns, and craft impactful elevator pitches. Ash and Park highlight the importance of authenticity, understanding your audience, and simplifying complex messages for better communication in business. Whether you are a corporate professional wanting to improve your chances for promotion or you run a business and want the secret edge of your competition, this episode is for you. Be sure to tune in!   In This Episode, You’ll Learn: The power of storytelling in business. The ABT framework: what this is, and how to use it in your career. Tools to build a storytelling culture in organizations. Crafting an effective elevator pitch that actually connects you with others. Turning conversations into career opportunities by using   Resources: The Writers Journey by Christopher Vogler Brand Bewitchery by Park Howell The Narrative Gym for Business by Park Howell   Connect with Park Howell https://businessofstory.com/ https://www.instagram.com/businessofstory/   Connect with Ash: https://www.instagram.com/ashleystahl/ Take a FREE Quiz to Discover Your Most Authentic Career Path: https://www.ashleystahl.com/freequiz/ Libsyn: Visit libsyn.com and use code YOUTURN for 2-months of FREE services.

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Join our host Ashley Stahl each week for conversations with the world's top business, branding and psychology experts to help you amplify your success in work and life! As an international bestselling author and the CEO of Wise Whisper, an agency that's helped more than 100 clients craft their motivational speeches and land a spot on the stage of their dreams, Ashley pulls both mystical and practical information out of every guest that you can leave each episode with lasting tools to build your brand and career (whether in corporate or as an entrepreneur!). Ashley's book and show, both called YOU TURN, are devoted to helping you make meaningful "You Turns" in your life-- the choice to keep coming home to your truest self. When she's not podcasting, she's walking her german shepherd Jupiter, having snaccidents with funfetti cupcakes, or helping her clients at Wise Whisper Agency craft stories that captivate audiences, instill a sense of awe, and heal humanity. Stages Wise Whisper clients have been booked on include the World Business Executive Coaching Summit, C200, Small Business Explo, South By Southwest (SXSW), Monetize Your Expertise Summit, People 1st, Corporate World Intelligence, coaching.com, and TEDx. In fact, Wise Whisper's helped more than 100 clients specifically land their spot on the TEDx stage with nearly 100% success. If you're ready to become a professional speaker, land your spot on some of the world's biggest stages, and skyrocket your personal brand, connect. with Ashley's team at Wise Whisper Agency-- visit WiseWhisperAgency.com to learn more. Ashley's book and show, both called YOU TURN, are devoted to helping you make meaningful "You Turns" in your life, defined as critical moments of transformation when you become radically honest with yourself about some core area of your life that isn't working the way you want it to - and decide to finally make a transformation change. It's time to conquer your fears, up your confidence, and create the business or brand you envision...without taking life too seriously. If you are ready to become a professional speaker and skyrocket your personal brand, connect with Ashley's team at Wise Whisper Agency to get your signature talk written and booked on stage... Head over to WiseWhisperAgency.com/Speak THANK YOU to artist Andybemackin for the You Turn Podcast signature show music