Josh Fechter: Growth Hacker Marketing Secrets | E13

The internet and evolution of traditional products has given rise to a new discipline in marketing called 'growth hacking' or "growth hacker marketing." Products are no longer just physical things, they are software products like apps, platforms and podcasts that have the potential of spreading themselves and playing a role in their own adoption. Growth hackers understand this power of virality, and use a combination of marketing, analytics and engineering to acquire and engage users—with the ultimate goal of users becoming brand advocates themselves. A growth hacker is a creative rule breaker. They must continually think of new and innovative ways to drive growth. They are masters in things like social media, blogging, A/B testing, copy wiring, UI/UX, automation, email marketing, SEO and more. While this might sound similar to a digital marketer, the main difference is that digital marketing is focused on brand and positioning, while growth hacking is all about testing and perfecting different tactics and strategies to achieve one thing and one thing only—GROWTH! In this episode, Hala interviews Josh Fechter, CEO and founder of BAMF (Badass Marketers & Founders), a growth marketing agency and exclusive Facebook community with over 30,000 members. Josh is the former head of growth for several venture-backed companies who rose to fame this year on LinkedIn by starting a viral storytelling trend that broke the professional social media network's algorithm. Growth hacking is not just a 2018 buzz phrase. Tune in to learn how Josh overcame early career failures, unlocked growth hacking secrets, and became one of the top growth marketing influencers in the world. Download Josh's BAMF Bible here: https://www.producthunt.com/posts/bamf-bible-2018  Want to connect with other YAP listeners? Join the YAP Society on Slack: bit.ly/yapsociety Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

Om Podcasten

Young and Profiting with Hala Taha is the must-listen podcast for anyone who is hardcore into entrepreneurship. Hosted by Hala Taha, a self-made entrepreneur and marketing expert, this top-ranked show features mini-masterclasses with business icons and entrepreneurs like GaryVee, Alex Hormozi, Mel Robbins, Tom Bilyeu and Codie Sanchez. Listen to YAP to profit in all aspects of life - from boosting sales and beating algorithms, to brain hacks and biohacking. Whether you’re launching a startup, scaling your business or simply wanting to expand your sales and marketing skills, each episode delivers actionable advice that WILL help you profit in life. If you want the motivation to level up your entrepreneurship game and work hard - while still prioritizing your mental and physical health - then Listen, Learn and Profit with Young and Profiting Podcast!