Step - Robyn Nicholl
Say hello to Robyn Nicholl. She is the co-founder of Step - The app for finding, saving and sharing your favourite places. Launched in 2021, this new app allows you to share all your top recommendations with friends and family while also connecting you with travel tips from knowledgeable millennials and experience focused GenZers - or as they call them on the platform “Culture Curators”. The insight. Well, we all know the scenario. You've booked a city break to Amsterdam. You've left the research to the last minute. In a frantic scramble you ask your friends for their recommendations. They eagerly come to your rescue offering up a miscobled list of food spots, wine bars, clubs, art galleries and that one spot that does the best cinnamon swirls in town. They start to fill up your inbox and whatsapp messages - ranging from Google forms, excel spreadsheets and Apple notes. Trying to find signal through the noise, you then have to start plotting them on Google Maps and orient yourself for your upcoming trip. The recommendations undoubtedly make your trip 100x better but the digital chaos between you and that cinammony goodness, leave a bittersweet taste in your mouth. That's where Step comes in. Looking to become the peer-peer aggregating platform for today's modern culture vultures. They combine Instagram like features with Google Map like functionality - enabling you to save and share all your best experiences in one place. But...as we all know, growing an app is hard. Really hard. Why? Because it involves changing behaviours and spending a lot of money to do so. You're not just buying a new product, you're trying to change the way people travel and experience the world. In this episode we talk about harnessing the power of micro-communities, tapping into the renewed appetite for travel and finding out how Robyn has navigated her recent fundraising efforts.