#002 - Why Going Viral Can Hurt Your Business (And What to Do Instead)

In this episode of Your Audience Is Waiting, Eleisha Everett shares the unexpected lessons behind a viral TikTok video that brought in over 250K views—and why it didn’t grow her business. If you’ve ever chased trends hoping for visibility, this episode is your wake-up call. We’re diving into why viral content can actually hurt your long-term goals, how to align your content with your ideal customer journey, and what real strategy looks like for entrepreneurs who want growth that sticks. Whether you're an online business owner, content creator, or coach looking to build a magnetic brand, this episode will help you shift from scattered content to a focused, results-driven presence.   🔑 3 Key Takeaways: Why chasing trends can lead to the wrong audience—and wasted effort. What the 5 stages of the customer journey are—and how to create content that speaks to each one. How to audit your recent content and instantly improve alignment and effectiveness.   📌 Mentioned in This Episode: 🎁 Download the Customer Journey Map – Your step-by-step content guide to reach and convert your ideal audience. 🔗 Grab Your Guide 🔗 Let’s Connect: 💡 Want more content strategy tips? Start here: Let's connect and chat on Instagram: @eleishaeverett    

Om Podcasten

Your Audience Is Waiting is the go-to podcast for founders and CEOs who are ready to stop second-guessing and start showing up with confidence. Hosted by Eleisha Everett—content strategist, business owner, and former corporate leader turned digital mentor—this show is designed to help you finally build the online presence you know your business deserves. Each week, you’ll learn how to turn your content into a growth engine with clear strategy, mindset shifts, and real-world business insight. But this isn’t just about going viral—it’s about building visibility that converts and leadership that lasts. Whether you're just starting or scaling fast, you’ll gain the tools to confidently attract the right audience, position yourself as the authority in your industry, and grow a business that feels as aligned as it is profitable. You were made to lead. Your audience is already out there waiting. Let’s build the brand they’ve been searching for.