Ep 102: Tapping into the power of personalised community data with Alex Beyer and Kristin Cardwell, co founders of Sourcerie; the world's first community-driven decision making platform

We discuss building the Tripadvisor for beauty, the difference between customisation and personalisation, arming brands with better customer feedback, their fund raising process and why you should date your co-founder before starting a business. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

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Factory is a Digital Commerce Agency for D2C and omnichannel brands navigating £5m to £100m. Our clients win by tapping into our brains and leveraging our consultancy, design, development & retention marketing services. Our secret? We're designed NOT to scale. So you always work with the A-team. Our podcast and newsletter aim to inform, inspire and entertain the modern commerce community. We do this by highlighting the most interesting industry news and sharing the stories and practical advice of brands founders and operators.