Ep 106: Are Fractional CMOs the best of both worlds? With Camilla Craven, fractional CMO/Consultant & Advisor/ Mentor

I sat down with Camilla Craven, fractional CMO. We discuss the mechanics of what it means to be a fractional CMO, the pros and the pitfalls of the role, the stage of businesses that get the most value from a fractoinal resources, why starting in agency world is major benefit, betting on luxury in bull and bear markets and why customer loyalty is incredibly but incredibly powerful. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

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Factory is a specialist Customer Experience (CX) agency. We design, build and refine Customer Experiences for D2C and Multichannel brands. We also produce the best CX content on the internet through our newsletter, events, blog and this podcast. Want to make happy customers? Learn more here: https://www.factory-digital.com/