Ep 112: Will Ai be the future of all personalisation? With Rachel Tonner, VP of Marketing at Klevu

We discuss how they think about Ai internally, whether Ai will power all personalisation, whether brands are actually adopting Ai, what verticals are best suited for Ai, general musing on MACH and Headless and whether we’ll be talking about Ai and MACH in 5 years. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

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Factory is a Digital Commerce Agency for D2C and omnichannel brands navigating £5m to £100m. Our clients win by tapping into our brains and leveraging our consultancy, design, development & retention marketing services. Our secret? We're designed NOT to scale. So you always work with the A-team. Our podcast and newsletter aim to inform, inspire and entertain the modern commerce community. We do this by highlighting the most interesting industry news and sharing the stories and practical advice of brands founders and operators.