Ep 115: Life after a big replatform with Hannah Bennett, Head Of Digital at Paul Smith

We discuss the reasons behind their move away from Magento, their technology decision process, the unique relationship they have with their agency (Limesharp) and how this helped shape a successful replatform, timeline and KPI expectations of the project, the keys to success of managing a project of this scale and why it’s good to think about migration first and growth second. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

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Factory is a specialist Customer Experience (CX) agency. We design, build and refine Customer Experiences for D2C and Multichannel brands. We also produce the best CX content on the internet through our newsletter, events, blog and this podcast. Want to make happy customers? Learn more here: https://www.factory-digital.com/