Ep 119: B2B at scale with Peter Gough, Chief Operating Officer at ROKA London

We discuss the advantages and challenges of independent retailers, what it’s like to work with distributors, why international expansion is an good B2B strategy - albeit harder than most think, balancing D2C and B2B and why the brand world trumps agency land. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, SparkLayer, here. Enjoy ✌️

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Factory is a specialist Customer Experience (CX) agency. We design, build and refine Customer Experiences for D2C and Multichannel brands. We also produce the best CX content on the internet through our newsletter, events, blog and this podcast. Want to make happy customers? Learn more here: https://www.factory-digital.com/