Ep 124: Modern D2C growth with Ross Allsop, Director of Growth at Pangaia

We discuss his transition from car salesman and DJ to the world of D2C, why unlearning can be an advantage in a commerce world that is changing so fast, the new D2C playbook built on scaling profitably, the realities and challenges of new international markets and how to win at opinion leader marketing. …………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

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Your Basket Is Empty is a Digital Commerce Agency. We help consumer brands navigating £5m - £50m in revenue make better commercial decisions. We do this by evaluating people, process, technology and customer experience to produce a digital roadmap which is delivered and managed by us. Our podcast and newsletter aim to inform, inspire and entertain the modern commerce community. We do this by highlighting the most interesting industry news and sharing the stories and practical advice of agencies, brands and original digital thinkers.