Ep 130: Why does bacteria have a bad reputation? With Louise Macnab, founder of JERMS
On this episode I’m chatting with Louise Macnab, founder of JERMS - a brand creating A Holistic Approach to Gut Health and we’re discussing why bacteria has a bad reputation? We touch on the mission to make gut health accessible to everyone, cutting through the gut health market which is becoming more and more saturated, why scientific credibility is crucial for building trust in health brands, the power of customer engagement through consultations and how it helps build community and loyalty, how Louise's background in law aids her in navigating business challenges and why bacteria is often misunderstood but so incredibly beneficial and essential for health. This podcast is brought to you by our mates at Shopify. Shopify is a key player that’s revolutionising retail by empowering unified commerce across online, offline, and wholesale channels. With one of the largest and robust ecosystems among commerce platforms, we’re excited to have them join us on this podcast journey. Check them out here. Checkout Factory here. Sign up to our newsletter here.