Ep 139: Special Live Podcast: Is Post Purchase Your CLTV Secret Weapon?
On this special live podcast, I sit down with Rosie Duffy (Head of Customer Care, ME+EM) and Hannah Bennett (Head of Digital, Paul Smith) to discuss whether post-purchase is your secret CLTV weapon? What did we chat about? how effective post-purchase communication can unlock retention the internal resources you need to craft excellent post purchase experience the interplay between loyalty and post purchase the role of stock experience the tech stack to make this all possible...and a smidge of AI. This podcast is brought to you by our mates at Ingrid.