Ep 57: Lauren Murrell, CEO/Co-Founder of By Sarah London

I sit down with Lauren Murrell, CEO/Co-Founder of By Sarah London. We explore how a personal trauma led to starting the brand, the pros and cons of starting a business with your sister, community building, why you need to be nimble and adaptable when it comes to social media, the power of morning TV, why becoming a B Corp has been a great business decision and why finding mantras to live by can get you through adversity.   This episode is proudly brought to you by Klaviyo 🙏  Enjoy ✌️

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Your Basket Is Empty is a Digital Commerce Agency. We help consumer brands navigating £5m - £50m in revenue make better commercial decisions. We do this by evaluating people, process, technology and customer experience to produce a digital roadmap which is delivered and managed by us. Our podcast and newsletter aim to inform, inspire and entertain the modern commerce community. We do this by highlighting the most interesting industry news and sharing the stories and practical advice of agencies, brands and original digital thinkers.