Ep 62: Georgie Carter, founder of Pepped

I sit down with Georgie Carter, founder of Pepped. We explore creating an agency by accident, the importance of lifecycle marketing and creating relevant customer experiences, how to optimise your retention strategies, the power of high-value content emails, finding opportunities in the current macro climate, the value of creating a niche position and why SMS is going to be a key strategy for brands in 2023   This episode is proudly brought to you by Klaviyo 🙏  Enjoy ✌️

Om Podcasten

Factory is a Digital Commerce Agency for D2C and omnichannel brands navigating £5m to £100m. Our clients win by tapping into our brains and leveraging our consultancy, design, development & retention marketing services. Our secret? We're designed NOT to scale. So you always work with the A-team. Our podcast and newsletter aim to inform, inspire and entertain the modern commerce community. We do this by highlighting the most interesting industry news and sharing the stories and practical advice of brands founders and operators.