Ep 65: Oliver Duffy-Lee, Founder of Authority Agency

I sit down with Oliver Duffy-Lee, Founder of Authority Agency and we discuss why building authority is key to any services business, how to pivot away from referrals as your key lead generation source, the incredible power of positioning, why being a thinker is better than being a doer, how to produce consistently good content, why differentiation is the biggest challenge for agencies in 2023, AI’s influence on the agency landscape and why Notion is the GOAT when it comes to agency ops.   Proudly powered by Klaviyo ⚡️    #agency #podcast

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Factory is a specialist Customer Experience (CX) agency. We design, build and refine Customer Experiences for D2C and Multichannel brands. We also produce the best CX content on the internet through our newsletter, events, blog and this podcast. Want to make happy customers? Learn more here: https://www.factory-digital.com/