Ep 65: Oliver Duffy-Lee, Founder of Authority Agency

I sit down with Oliver Duffy-Lee, Founder of Authority Agency and we discuss why building authority is key to any services business, how to pivot away from referrals as your key lead generation source, the incredible power of positioning, why being a thinker is better than being a doer, how to produce consistently good content, why differentiation is the biggest challenge for agencies in 2023, AI’s influence on the agency landscape and why Notion is the GOAT when it comes to agency ops.   Proudly powered by Klaviyo ⚡️    #agency #podcast

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Your Basket Is Empty is a Digital Commerce Agency. We help consumer brands navigating £5m - £50m in revenue make better commercial decisions. We do this by evaluating people, process, technology and customer experience to produce a digital roadmap which is delivered and managed by us. Our podcast and newsletter aim to inform, inspire and entertain the modern commerce community. We do this by highlighting the most interesting industry news and sharing the stories and practical advice of agencies, brands and original digital thinkers.