Ep 91: Joseph Fitzgibbon, founder at Growth & Company, on the new marketing paradigm

We discuss creating new channels like communities, avoiding product and marketing silos, whether brand trumps product, the rise of LinkedIn as a new medium for D2C brands (eg Surreal), who are best at adapting to the new paradigm of marketing and Joe’s take on whether to hire an agency or not. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

Om Podcasten

Your Basket Is Empty is a podcast and newsletter that aims to inform, inspire and entertain the modern commerce community. We do this by highlighting the most interesting industry news and sharing the stories and practical advice of agencies, brands and original digital thinkers