Ep 99: Building a marketing automation platform with Rytis Lauris, Co-founder and CEO at Omnisend

We discuss why a basic product with product-market-fit is key, how they define the SMB and mid-market, the pros and cons of conversational commerce, why customer support and marketing teams should talk more, product-led-growth versus partner-led growth, why they’re backing multiple eCommerce platforms and the power of building a startup in Lithuania. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

Om Podcasten

Your Basket Is Empty is a podcast and newsletter that aims to inform, inspire and entertain the modern commerce community. We do this by highlighting the most interesting industry news and sharing the stories and practical advice of agencies, brands and original digital thinkers