S1 2021 Episode 3: Ana Andjelic, author of 'The Business of Aspiration'

I chat to Ana Andjelic - a Strategy Executive, author of “The Business of Aspiration”, one of Forbes’s World’s Most Influential CMOs and recently appointed Chief Brand Officer at Banana Republic. We unpack some of the themes in her book, learnings from 2020, using your personal brand to add value and the importance of being patient.

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Factory is a Digital Commerce Agency for D2C and omnichannel brands navigating £5m to £100m. Our clients win by tapping into our brains and leveraging our consultancy, design, development & retention marketing services. Our secret? We're designed NOT to scale. So you always work with the A-team. Our podcast and newsletter aim to inform, inspire and entertain the modern commerce community. We do this by highlighting the most interesting industry news and sharing the stories and practical advice of brands founders and operators.