S1 2021 Episode 4: Shimona Mehta, Managing Director EMEA at Shopify

I chat with Shimona Mehta, Managing Director EMEA at Shopify. We look at predictions for 2021, whether DTC is being replaced by DTE (direct to everywhere), how brands are scaling responsibly and the word on every iOS users' lips - Clubhouse.

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Your Basket Is Empty is a podcast and newsletter that aims to inform, inspire and entertain the modern commerce community. We do this by highlighting the most interesting industry news and sharing the stories and practical advice of agencies, brands and original digital thinkers