S1 2022 - Episode 3: Alan Kwok, Growth Lead at Hero Cosmetics

Topics we explore:   ~ Key startup stage growth areas  ~ Relearning after iOS 14 ~ Working with TikTok creators  ~ Balancing acquisition and retention   ~ Harnessing the power of marketplaces  ~ Dedicated reviews pages  ~ And a whole bunch more

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Your Basket Is Empty is a Digital Commerce Agency. We help consumer brands navigating £5m - £50m in revenue make better commercial decisions. We do this by evaluating people, process, technology and customer experience to produce a digital roadmap which is delivered and managed by us. Our podcast and newsletter aim to inform, inspire and entertain the modern commerce community. We do this by highlighting the most interesting industry news and sharing the stories and practical advice of agencies, brands and original digital thinkers.