S1 2022 - Episode 5: Alex Faherty, co-founder & CEO at Faherty

Topics we explore:   ~ Growing up in Jersey Shore  ~ The pros and cons of running a family business  ~ The advantages of founder-led content  ~ Balancing online, wholesale and retail sales channels  ~ How DTC playbooks change over time   ~ Navigating the current macro climate  ~ And why Rusty is the GOAT surf brand

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Your Basket Is Empty is a Digital Commerce Agency. We help consumer brands navigating £5m - £50m in revenue make better commercial decisions. We do this by evaluating people, process, technology and customer experience to produce a digital roadmap which is delivered and managed by us. Our podcast and newsletter aim to inform, inspire and entertain the modern commerce community. We do this by highlighting the most interesting industry news and sharing the stories and practical advice of agencies, brands and original digital thinkers.