S1 2022 - Episode 6: Chris Garcin, Co-founder & Co-CEO at Pit Viper

Topics we explore:   ~ Why 90s culture is still relevant in 2022  ~ Celebrity endorsements  ~ The changing face of DTC playbooks  ~ Attracting the wrong customer  ~ Running a serious business but not taking yourself too seriously  ~ And why everyone needs to see the movie ‘Prayer of the Rollerboys”

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Your Basket Is Empty is a Digital Commerce Agency. We help consumer brands navigating £5m - £50m in revenue make better commercial decisions. We do this by evaluating people, process, technology and customer experience to produce a digital roadmap which is delivered and managed by us. Our podcast and newsletter aim to inform, inspire and entertain the modern commerce community. We do this by highlighting the most interesting industry news and sharing the stories and practical advice of agencies, brands and original digital thinkers.