S4 2021 Episode 3: Fanny Damiette, CMO at Girlfriend Collective

I chat with Fanny Damiette, CMO at Girlfriend Collective. We discuss whether slow fashion and current supply chains can find harmony, why customer sophistication is creating a brand identity crisis, how to prioritise purpose, investing in and the challenges of circular-commerce and why personalisation is the holy grail of brand marketing.

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Your Basket Is Empty is a Digital Commerce Agency. We help consumer brands navigating £5m - £50m in revenue make better commercial decisions. We do this by evaluating people, process, technology and customer experience to produce a digital roadmap which is delivered and managed by us. Our podcast and newsletter aim to inform, inspire and entertain the modern commerce community. We do this by highlighting the most interesting industry news and sharing the stories and practical advice of agencies, brands and original digital thinkers.