S4 2021 Episode 4: Kelsey Moreira, Founder & Fearless Leader of Doughp

I chat with Kelsey Moreira, Founder & Fearless Leader of Doughp. We discuss how getting sober led to the creation of Doughp, where we are in terms of de-stigmatising addiction recovery, why not starting a canned mocktail company was a good idea, how the pandemic brought about a successful pivot, the advantages of having real SMS conversations with your customers and what it's like to be a Shark Tank contestant.

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Your Basket Is Empty is a Digital Commerce Agency. We help consumer brands navigating £5m - £50m in revenue make better commercial decisions. We do this by evaluating people, process, technology and customer experience to produce a digital roadmap which is delivered and managed by us. Our podcast and newsletter aim to inform, inspire and entertain the modern commerce community. We do this by highlighting the most interesting industry news and sharing the stories and practical advice of agencies, brands and original digital thinkers.