Academia, Authorship, and Entrepreneurship with Drs. Todd and Kim Saxton

Unlock the secrets to powerful partnerships and startup success with our inspiring guests, Drs. Todd and Kim Saxton. The Saxtons take us on a thrilling ride through their 35-year marriage and dynamic careers that span academia, authorship, and entrepreneurship. They're not just life partners—they're Ironman triathletes, too! Their story is a masterclass in balancing personal ambitions with professional goals, proving that with the right support, you can cross any finish line.Venture into the treacherous waters of startup life where the concept of the "Titanic Effect" looms large. Our conversation with the Saxtons reveals the unseen hazards that can sink a new business. They equip us with a toolkit of growth strategies and a fresh perspective on strategic branding. By steering clear of the 'pinball effect', startups can maintain a strong identity and sail toward success. This episode is peppered with actionable advice, highlighting the importance of a solid marketing foundation and the benefits of business coaching.The journey of entrepreneurship is fraught with challenges that test both our professional and personal mettle. The Saxtons and I reflect on the delicate juggling act of work-life balance, underscoring the value of perseverance and the importance of taking that pivotal first step. By addressing community needs and steering clear of common pitfalls, startups can thrive. So grab your life vest and join us on this deep dive into the worlds of partnership, branding, and startup survival—it's an episode you won't want to miss.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Om Podcasten

Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success. Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing. Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors. Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand. Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice. Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans. Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.