Amplifying Your Brand Experience: Inside the World of Experiential Marketing with Kitty Hart

Ever wondered how a brand can capture your heart and senses, creating that unforgettable moment you just can't stop talking about? Prepare to have that curiosity satisfied as we sit down with the vibrant Kitty Hart, VP of Client Brand Experience at Heroic Productions, for an insightful journey through the evolving world of experiential marketing. Kitty doesn't just share her story; she peels back layers of this sensory-rich industry, from its tangible goods origins to today's immersive brand adventures.Navigating the fast-paced shift to the digital domain, this episode doesn't shy away from the hurdles and triumphs of virtual events. We celebrate innovative strategies like Adobe's interactive experiences and reminisce on the frosty yet successful Super Bowl Live event – a testament to the magic of meticulous planning and the power of robust audio-visual support. Whether you're a marketing maven or an event enthusiast, the conversation promises a treasure trove of insights into creating impactful experiences on any budget, across any distance.As we look to the horizon of public speaking and experiential strategy, we uncover how the pandemic reshaped the speaker landscape, welcoming a new era of talent adept at virtual engagement. The episode wraps with a powerful message on the underestimated value of seasoned professionals and a call to celebrate the depth they bring to the workforce. Kitty's energetic dialogue leaves us inspired, and I, your host Anika Jackson, promise to keep that inspiration flowing. Get ready to amplify your brand experience with wisdom from the front lines of experiential marketing.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Om Podcasten

Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success. Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing. Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors. Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand. Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice. Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans. Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.