Creating Sticky Messages: The Power of Brain Glue in Marketing with James I. Bond

Are you ready to unlock the power of emotional storytelling for your brand? Today, we're joined by marketing expert and author of Brain Glue, James I. Bond, to explore the incredible impact of emotional selling on marketing and behavior. James's wealth of experience in behavioral management provides fascinating insights into creating messages that resonate with your target audience and influence their actions.Through iconic ad campaigns, political speeches, and humor, we dive into the concept of Brain Glue - a passion box filled with powerful and emotionally engaging messages that can change behavior. James emphasizes the importance of testing and refining these messages to ensure they stick with your intended audience. As we discuss asymmetry in advertising, you'll discover how memorable images and messages can be crafted for your brand, just like the famous "Got Milk?" campaign or the Squatty Potty's success.As entrepreneurs and small business owners, harnessing the power of emotional messaging is essential for brand growth. In this captivating conversation, we explore the intersection of emotional storytelling, data, and neuroscience in marketing to help you create an impactful message for your brand. Don't miss out on this opportunity to learn from the expertise of James I. Bond and elevate your brand with the power of emotional selling.http://BrainGlueBook.comWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Om Podcasten

Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success. Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing. Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors. Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand. Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice. Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans. Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.