Navigating AI's Influence on Media and Marketing with Mark Herschberg

What does the future of media look like in the age of AI, and how can you stay ahead of the game in marketing and lead gen? Find out as we sit down with Mark Herschberg, the brilliant mind behind The Career Toolkit and the Brain Bump app, as well as a leader in both academia and the startup world. Mark shares his unique insights on the rapid pace of technological advancements and how it's transforming the way we approach our craft.Discover targeted content delivery strategies that put the user first, and how apps like Brain Bump are empowering users with more control over their experience. Mark emphasizes the importance of offering value through branding and providing relevant content, rather than relying on cold pitches and spam. We also discuss the rising popularity of podcasts for major brands and the increasing role of AI in media content creation.Don't miss our conversation on the challenges and opportunities AI presents for customizing content to specific needs and channels. Drawing from Mark's expertise in digital marketing and understanding user goals, we uncover common mistakes startups make and the crucial role of market research in ensuring success. Join us for this engaging discussion and keep up with the ever-evolving world of media and marketing.https://www.thecareertoolkitbook.com/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Om Podcasten

Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success. Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing. Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors. Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand. Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice. Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans. Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.