Unlocking Authentic Communication: Teresa Easler Helps Businesses Connect

Teresa Easler is the founder of Connect to the Core, a communication and strategy consultancy. She has been an entrepreneur for many years, helping clients distill their brand, communicate their message and solve their customers' problems.Teresa Easler was guided by her teachers and mentors to pursue communication. She then worked in a corporate job, which led her to learn the importance of communication in the workplace. Taking a leap of faith, Teresa and her husband moved to a new country and started their own business. She found success in helping her clients communicate their messages, focusing on the problems they were trying to solve. Despite having to prove her worth, Teresa's communication skills and methodologies enabled her to help a company win a $35 million RFP pitch. Taking a chance paid off and Teresa is now a successful entrepreneur.In this episode, you will learn the following:1. Unlocking the power of relational communication - How can shifting the focus away from product and service features towards a problem-solving approach set a company apart?2. Overcoming the fear of entrepreneurship - What are some practical strategies for taking the leap into entrepreneurship when there is no safety net?3. Crafting a compelling message - How can one develop an authentic and powerful message that resonates with the intended audience?Check out this "scorecard" where listeners can rate themselves in the nine common characteristics of highly effective public speakers and good communicators. You will begin to understand where your skills might need a little TLC and you will also receive Teresa's 9 Secret Strategies Checklist for tips and tricks to get started. All complimentary of course! https://www.connecttothecore.com/presentation-rockstar-scorecardWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

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Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success. Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing. Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors. Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand. Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice. Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans. Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.