Building Brand Respect for Consultants - Grow Your Business
Building Brand Respect for Consultants - Grow Your Business Download the FREE Guide to position yourself as the Authority in your sector here: https://russellpearsonprograms.com/authority-brand-playbook In this episode, Russell Pearson discusses why traditional branding strategies are ineffective for consultants and outlines a more effective approach to building what he calls an "authority brand." Drawing on his 30 years of experience in brand strategy, he explains how consultants should move beyond the "know, like, and trust" model to focus on "know, respect, and trust." This shift helps prevent falling into the friend zone with potential clients and ensures consultants attract only qualified prospects. Russell also shares strategies for setting boundaries, managing time effectively, and establishing authority in one's field, while emphasizing the importance of selective client attraction. You can also join THE CONSULTING GUILD here: https://theconsultingguild.com/ Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.