36. John McCoy, LinkedIn | How can public servants can use LinkedIn to their advantage?
In this episode of Your Digital Reputation, host Roger Christie is joined by John McCoy, Senior Account Director for Federal Government at LinkedIn, to discuss the secrets, tips, and best practices of using LinkedIn for public sector leaders. They explore the potential for growth in this area and emphasise the importance of public sector leaders establishing a strong presence on LinkedIn. Tune in to learn how LinkedIn can work best for the public sector, best practice examples and what leaders stand to gain from utilising this platform.TIME STAMPS:[00:00:33] LinkedIn for public sector leaders.[00:04:37] Changing perceptions of LinkedIn.[00:09:15] Barriers to online engagement.[00:12:33] How to engage and start.[00:15:58] Engaging content in the public sector.[00:20:04] Progressive posting functionalities.[00:23:02] Attracting talent through LinkedIn.[00:25:30] Impact of online interactions.[00:29:13] Essential steps for LinkedIn.[00:31:29] Employee engagement with content.--25% OFF CODE FOR LINKEDIN™ FOR LEADERSPropel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LINKEDIN™ FOR LEADERS, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.For more information head to: propelgroup.com.au/linkedin-for-leaders--SIGN UP & KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: propelgroup.com.au/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.