44. Helen Graney, Weber Shandwick | Is LinkedIn vital for leaders?
In this episode of Your Digital Reputation, host Roger Christie explores whether LinkedIn is a vital tool for modern leaders with guest Helen Graney, CEO of Weber Shandwick and Jack Morton in Australia. They discuss the benefits of leading from the front on LinkedIn, how to balance sales efforts and community building, why LinkedIn is so powerful for emerging leaders in particular, and why leaders should embrace the discomfort - and challenge - that comes from stepping up online.[00:00:55] Storytelling as a Leadership Skill.[00:05:11] LinkedIn as community-building platform.[00:10:32] Importance of harnessing your personal values.[00:19:27] Forming connection and trust through storytelling.[00:20:41] Celebrating team achievements.[00:26:36] The evolution of leadership skills and who thrives today.[00:28:25] Getting comfortable with being uncomfortable on LinkedIn.[00:32:34] The power of LinkedIn - for established and emerging leaders.--25% OFF CODE FOR LINKEDIN™ FOR LEADERSPropel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders--SIGN UP & KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.propelgroup.com.au/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.