How to do your own PR to grow your business with Gloria Chou
Today’s episode of the podcast is an interview with Gloria Chou who is a small business PR expert and coach to 10k+ entrepreneurs worldwide. Gloria teaches early-stage founders how to "hack their own PR" with her proprietary 3-step CPR Pitching Method™, one that’s helped thousands of small businesses get over a combined 1 Billion organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more. We talk all about how to do your own PR for your small business with practical tips you can do in order to get more coverage for your business. KEY TAKEAWAYS COVERED IN THE PODCAST · You can’t just keep feeding the beast of ads – you need to reach your audience in other ways! · The biggest myth is that there is a certain type of company that is and isn’t ready for PR · PR is a great way to build credibility for your business · PR is a tool just like social media · It takes 25 touch points from when a customer first becomes aware of you and gets to know your brand to actually buying from you – PR shrinks this down to 3! · There are different tiers of PR – local/low, medium and top. · Ask yourself – is your perfect customer going to read it? You want to be in the places they are going to be. · Any type of business can create a story/angle! You need to step away from your product – you are not selling to the reporter. · The CPR Pitching Method™ by Gloria Chou o Credibility – One sentence on why you are in a position to pitch – talk about your experience o Point of view – Three things you have learnt helping your customers overcome their problem o Relevance – The most important part! Why is it relevant right now? Is it something about your industry, the world or season? · Make it as easy as possible to cut through all the emails they will be receiving – use bullet points · Your pitch needs to be strong and confident – they need to think you are an expert and have a point of view! · Can you make predictions on where things are going in your industry? · Install Google News Alerts – this will give you all the articles about your key words. You can then copy the journalist contacts over · Sign up for HARO which connects journalists seeking expertise · Search #journorequest on Twitter for opportunities · Everything you want is on the other side of the send button! · It’s not just about awards and accolades, you need to be a real human as well. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Every business no matter how big or small can use PR! HIGHLIGHTS YOU SIMPLY CAN’T MISS · How Gloria became a PR expert and coach · What sort of PR you should be looking at · What makes a good story? · The CPR Pitching Method™ · How to find media contacts · How often should you be pitching?