Launch Reality Check: Understanding and Setting Realistic Expectations
I’m spilling the beans on product launches – the good, the bad, and the ugly. Drawing from real-life examples, I discuss common misconceptions about product launches and outline realistic expectations for success, breaking down the numbers and letting you know what to expect when you hit that launch button. I also highlight factors that can influence your launch and share tips on how to make it a success, even if it's not a blockbuster. Tune in to learn the truth about product launches and how you can set realistic goals for your online business! KEY TAKEAWAYS COVERED IN THE PODCAST If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Denise Duffield-Thomas Launch Debrief Part 1 Denise Duffield-Thomas Launch Debrief Part 2 Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter Transcript Have you ever done a launch and felt really disappointed in the results that you got? And when you look at other people's, they look so successful and have hundreds and thousands of people buying their stuff. Well, what if you could get the details on the stats behind those launches? Actually, would they be as more amazing than yours than you think? I think you'll be surprised. In today's episode, I am going to be taking you through some real life launches and giving you the percentages that you can expect to get in your launch and that others have got in theirs. I'll be sharing with you what numbers you need to track, what is realistic when it comes to those numbers and what things will affect the results of your launches and your sales. If you have an online product that you want to launch, this episode is not to be missed. Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing? So this week? I've got a really good episode for you because I've really noticed something recently. I, part of what I do is obviously I work with people to launch and to sell their online [00:02:00] products. And one thing I've noticed a lot with people is their expectation of what a launch should look like. They have watched huge people do these amazing massive launches, having Thousands of people going through it and they now think, well, that's what I should expect. But the truth is, they're not taking into account the size of the audience to begin with. So although it looks amazing and awesome that someone might do a webinar and have thousands of people on it, they're not considering, well, what's the size of their audience compared to the size of mine. So what happens is they will come to me very disappointed with the sign up or the turn up or the sales rate. And then I will work out the percentages and I will be saying to...