Measuring Success: Using Google Analytics to Improve Your Business Decisions

Today’s episode of the podcast is an interview with Laura McKenzie, where we are talking all about why as business owners we need to be taking data and analytics in our business seriously. Through her business Cloudy Day Digital, Laura offers measurement marketing services to business owners and sales teams; helping them to demystify the world of analytics and feel confident in making data-driven decisions. With a varied background in film and television, broadcast digital media, as well as hospitality sales, Laura’s background offers businesses a unique approach to analysing their next campaign. KEY TAKEAWAYS COVERED IN THE PODCAST How your data can help you make better decisions What you should be tracking through Google Analytics GDPR compliance and tracking your customers online LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Laura on LinkedIn and Instagram Sign up for Laura's email list 'The Forecast' Connect with Teresa on Instagram, LinkedIn or Facebook

Om Podcasten

Hi! I’m Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you! Each week I will share with you business, marketing and mindset tools and strategies that I used to start and grow my own dream business. I also bring you the world's experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!