My content planning framework that helps you sell more!
In today’s episode of the podcast I talk all about content and making sure that you add value but don’t give away too much that they won’t want to buy your paid product. KEY TAKEAWAYS COVERED IN THE PODCAST • You don’t want to give away the Gold! You need to add value with your content, without giving everything away. • Different levels: o Paid courses, membership, product, service o Lead magnet, Facebook group – they have to do something to get access o Free content – they don’t have to subscribe or opt-in (blog or video) o Social media content • Pull out the sections of your paid product and focus your content around this. • You could offer a lead magnet with some ideas or a checklist. • Use your social media content to simply introduce the sections of your paid content, then give them a little more in your free content, then get them to opt in, then you can offer them the paid product. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Everything you put out there should be pointing towards your paid products – don’t give them the Gold! HIGHLIGHTS YOU SIMPLY CAN’T MISS • Different content at different levels • My content planning framework