Replay: How to find your perfect customer
Following on from last week's episode, the next few week's episodes are going to be replays of past episodes. Each of these will dive deeper into each of the 3 main areas that you need to focus on in business, right from day one. Starting with today’s episode, which is all about how you can come up with your perfect customer! In this episode I talk all about why we can't just look at the demographics and how we can now go much deeper than that. KEY TAKEAWAYS COVERED IN THE PODCAST The problem with only looking at demographics How to understand your customers behaviours, motivations and aspirations Why you need to focus more on the benefits of what you sell, rather than the service or product itself LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Check out my Summer Sale bundle Join my Visibility Challenge Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter