The benefits and differences between open and closed cart
In today’s episode of the podcast I talk about open and close cart – the difference between the two and why I have changed my own strategy recently. KEY TAKEAWAYS COVERED IN THE PODCAST • Open/closed cart is usually for digital products/memberships/courses/coaching program • Closed cart means it is not available all year round – it is only available at certain periods of time (such as 2-3 times per year) • Open cart means you can buy at any point – it never closes • Benefits of open cart: More accessible to your audience– you can help them when they need it. You don’t have to constantly launch and put pressure on a short period of time. Don’t need to worry about mentioning your digital product but your audience not being able to buy it at that point. You can have income coming in all the time. • Benefits of closed cart: You don’t have to worry as much about selling whilst it’s closed – you do have to feed people into the funnel. Creates FOMO, scarcity and encourages people to take action. You can make a big thing about your cart opening – make it an occasion to promo. You can go really hard on your selling in a short period of time and then stop when the door closes. • Negatives of open cart: No FOMO – no closed date. Some people may stay on the fence. Doesn’t feel as exclusive – people may not buy as they get distracted or forget. Sometimes you can feel like you constantly have to sell it. It takes more work! • Negatives of closed cart: It’s hard work! You have to put in the energy for that launch. You may have a drop-off of people – retention may not be as good as people join in haste. • I want to be more inclusive and give people the opportunity to join as soon as they want to and be able to support people all the time. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Having an open cart means I am always here waiting to help you, whenever you need it. HIGHLIGHTS YOU SIMPLY CAN’T MISS • The difference between open and closed cart • Open cart vs closed cart • Why I have gone from a closed cart to a fully open cart?