The Power of Testimonials: Building Trust and Driving Sales
If you are selling online, this episode is a must-listen. I see so many business owners struggle with this and it is literally critical to growth. This episode is all about the importance of social proof, particularly testimonials. Online businesses, course creators, membership owners, and coaches, listen up... In this episode I’m sharing how testimonials, case studies, and 'wins' can really boost buyer confidence and drive sales. I also share detailed strategies for how to collect and effectively use the testimonials you gather. KEY TAKEAWAYS COVERED IN THE PODCAST If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter Transcript When buying online, how often do you go and look at the reviews? It's been proven that a product on Amazon with lots of reviews will sell better than the same product with less reviews. We need social proof. We need people to confirm that the thing we want to buy is going to be okay, that when we spend our money we're not taking a massive risk, and social proof and testimonials and case studies do that. They help us have the confidence to make that buying decision, which is why having testimonials, having case studies, and having wins in your marketing is so, so very important. But how do you collect testimonials? What do you ask them for? And where do you put them? That is what we're covering in today's episode of the podcast. And this episode should be one that every business owner should listen to.[00:01:00] An international bestselling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you're in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus, we'll be diving into some mindset tools and strategies that keep you focused, motivated, and motivated. Hello and welcome back to another episode of the Your Dream Business Podcast. I hope you are doing well. Okay, today we're jumping straight in and we're talking about something that is so important For every business out there, but even more important for online businesses. So course [00:02:00] creators, membership owners, and coaches, if you are selling things online, then this is probably one of the most important things you're going to need to listen to, and you're going to need to act upon. We're going to be talking testimonials. Now. I know that sounds like it's not very dramatic or not very big or not very important. Hopefully, you know, maybe you were sat there hoping that I was giving you some crazy hack that no one ever knew about, but this is something that I see so many business owners struggle with....