Entrepreneur Interview: Cyndii Sinex with the Chronic Illness Hotline

Today we are speaking with Cyndii Sinex, found of the Chronic Illness Hotline. The hotline provides a listening ear for those with chronic illness during the current pandemic and beyond. Chronic Illness Hotline gives a safe place to vent negatives, celebrate positives, practice advocating, build a journey story, set goals, help identify resources, and much more. Viewer challenge! Donate via PayPal to chronicillnesshotline@gmail.com ... Every amount helps small nonprofits like this continue to provide critical services, and I know personally your donation will be put to good use and be responsibly used. Send the cost of a cup of coffee a week! You can connect with the Chronic Illness Hotline: Text "care" to 202-596-6520 Visit https://chronicillnesshotline.org/ Like the Facebook page https://www.facebook.com/chronicillnesshotline/ Follow on Twitter https://twitter.com/IllnessHotline Follow on Instagram https://www.instagram.com/chronicillnesshotline/ SUBSCRIBE so that you always receive the latest marketing updates. Or visit our website at https://vickywu.us/blog for a ton of great marketing information! Show notes: 0:20 Introducing Chronic Illness Hotline 1:09 Cyndii's background, and how one small slip and fall took her down a healthcare rabbit hole 2:10 Diagnosis #1 - fibromyalgia 2:45 Prescribed anti-depressant SSRIs, which put serotonin at a toxic level 3:10 Nerve damage, cardiac arrest, respiratory failure caused by medication were attributed to anxiety 3:50 Medical community was aware of serotonin syndrome but it wasn't widespread understanding 4:30 Eight years to diagnose serotonin toxicity, several more for additional diagnoses 4:47 The toll it took on her life 5:27 With other hotlines, callers want to take their life, but Cyndii calls because she's afraid her life is being taken, so she felt like she didn't fit 7:00 It must be in your head 7:45 Just prescribe medicine 8:30 Why another hotline? How CIH is different and why a specific hotline is important 9:45 Why even our most supportive and loving friends and family can't always provide the support we need 10:15 Why would a hotline caller want to celebrate? 11:05 Five of the common reasons people reach out to the hotline 12:00 Why it's hard when someone asks "how are you?" 15:15 Getting the nonprofit started 16:39 What sparked the idea 18:11 Nonprofit work is like 10 full-time jobs (don't I know this!) 18:42 The impact of Covid-19 on their startup plans 26:55 What it takes to recruit 27:46 Your challenge ... even small donations add up - paypal link 30:55 There's two types of people on social media 33:03 Social media fairy, please visit 34:00 The best thing you can do for a friend who has a chronic illness or pain 35:00 One of the best things you can do if you've been diagnosed or are going through trying to be diagnosed 37:00 General mental health tip 39:00 Stages of grief when your body is failing you 39:30 How to connect with the CIH 40:30 Why not to share our social posts by tagging a friend - send a private message instead 41:21 All aspects of your life affect your chronic illness 43:04 Information on how you can support the cause 43:53 Cyndii's question for me about the beast that is SEO

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Entrepreneurs: this is what your Chief Marketing Officer would tell you ... if you had one! We share the experience gained over 30 years of marketing for Fortune 500 companies and multi-billion-dollar organization PLUS working with nonprofits and startups with limited or no budget. I bring the real, no-BS marketing strategies from the corporate guys with deep pockets and big budgets and provide insights for SMBs who don't usually have access to that level of expertise.