Setting Your Pricing When You're Competing With Corporate Giants
In this episode, we tackle a crucial question from an entrepreneur launching a fitness studio: How to structure pricing for sustainability and profitability. (And I apologize - this one is a bit tinny ... I recorded while traveling and editing can only do so much!) We explore strategic pricing as a key marketing tool, discuss leveraging group sessions versus one-on-one personal training, and highlight the importance of value-added services. This session offers valuable insights for all entrepreneurs on creating a pricing model that reflects the unique value of their business. Tune in for expert guidance on setting a pricing strategy that fosters growth and attracts your target audience. 00:00 Introduction to Pricing Strategy 00:24 Understanding the Fitness Studio Market 00:50 Alex's Journey and Challenges 02:05 Strategic Pricing Insights 03:30 Implementing Group Sessions 04:56 Value-Added Services 06:30 Maintaining Exclusivity and Profitability #MarketingStrategy ------------------------ 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: vickywu.us/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.