Episode 349: Stop Using This Nasty Word

Sherry argues that "should" is an unhelpful word because it lacks specificity and carries connotations of shame and obligation. When we replace phrases like "I want to" or "I feel like it would be helpful," with “should”, we allow external influences to shape our decision-making instead of relying on our own intrinsic motivation. The word "should" is associated with guilt stemming from societal beliefs that are indirectly imposed and rooted in desires, ethics, and personal growth. Sherry challenges the notion that there is any valid use for the word "should." Drawing from the words of therapists that have come before her, do not “should” yourself and instead advocate for embracing personal choices and inner guidance.

Om Podcasten

The ZenFounder podcast is a combination of interviews with successful entrepreneurs, conversations with experts, and honest reflections on entrepreneur life, focused on helping entrepreneurs practice better mental health. Forbes called it one of the 12 best podcasts for entrepreneurs. Host, Dr. Sherry Walling, is a clinical psychologist, coach for entrepreneurs and startups, and best-selling author. She is an expert in trauma, stress and burnout, and her research has been published in academic journals such as the Journal of Traumatic Stress. She has also endured being married to a serial entrepreneur for 23 years.