Prova Storytel gratis i 30 dagar Ett universum fyllt av ljudböcker, klicka här för att komma igång

Business of Apps Podcast

En podcast av: Business of Apps

Our American listeners can also listen to Business of Apps Podcast at our American site

233 Avsnitt

#228: “Data-drive strategies for UA” App Promotion Summit Berlin panel
Publicerades 2025-02-24

The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.

233 Avsnitt

#228: “Data-drive strategies for UA” App Promotion Summit Berlin panel

#227: AI UGC: Scaling Mobile Creative with Andy Willers, Co-Founder at Favoured

#226: “User Acquisition in 2025” App Promotion Summit Berlin panel

#225: Driving App Growth with A/B Testing with Tina Kim, Director of Product Management at Huckleberry Labs

#224: Breaking down the Subscription Value Loop strategy with Phil Carter, Growth Advisor at Elemental Growth

#223: “AI breakthroughs: revolutionizing mobile app marketing" App Promotion Summit San Francisco panel

#222: App marketing success in the privacy-centric era with Nicoline Strøm-Jensen, Head of Program Management at Adjust

#221: Shaping the future of app distribution: trust, growth, and regulation with Shalom Michaeli, Managing Director, Alternative App Stores at Digital Turbine

#220: Using cognitive biases to boost app engagement and revenue with Senior Product Manager at Cleo

#219: “Beyond 2024: innovative user acquisition strategies” App Promotion Summit San Francisco panel

#218: Future of advertising: privacy and AI with Gaylord Zach, Head of Mobile Product at Verve

#217: Cracking international app pricing with Jacob Rushfinn, Founder & Author at Retention.Blog

#216: Balancing profit, people and planet in mobile apps with Yves Benchimol, CEO & Co-Founder at WeWard

#215: Empathy-based onboarding: boosting conversions and user experience with Yeva Koldovska, Product Manager at Headway

#214: How online communities fuel app user growth with Sherwin Su, Senior Sales Manager of App Dev at Reddit

#213: Building a cookieless future: mobile strategies for success with Ishan Singh, Activation Lead at Bunq

#212: Gamify your loyalty: the secret to mobile engagement with Thomas Yannopoulos, VP of Revenue, Americas at adjoe

#211: Mastering mobile product development: data & agility with Jennifer Camacho, Mobile Product Lead at Nespresso

#210: Mastering ASA: Proven ASO Strategies with Simon Thillay, Head of ASO at AppTweak

#209: Quick-Track to User Loyalty: From On-boarding to Engagement with Jeremiah Runser, Marketing Director of Sandbox

#208: From SKAN to AdAttributionKit: winning with privacy-first mobile campaigns webinar with The Verve, Kochava, Wavemaker, and Dataseat

#207: Maximizing growth with Web-to-App funnels with Anastasiia Karlova, Head of Marketing at PlantIn

#206: Evolving apps: Meeting user needs and staying intuitive with Paul Sakhatskyi, Head of Product Marketing at Readdle

#205: Unlocking app growth with Marketing Mix Modeling with Gary Danks, General Manager for AIM by Kochava

#204: Transforming ‘meh’ to magic: AI-driven app engagement boosts with Steve Toy, Chief Executive Officer at Memrise

#203: Helping retailers retain app acquisition gains with Thomas Butta, Chief Strategy & Marketing Officer at Airship

#202: App growth with affiliate marketing with Taras Kiseliuk, CEO at ClickDealer

#201: Testing the app’s edge marketability with Deniz Kekeç, Performance Marketing Manager at InnoGames

🎉 #200: How to grow an app sustainably with Mike Rhodes, Founder and CEO at ConsultMyApp

#199: Data-driven mobile app marketing with Summer Liu, CMO at SocialPeta

#198: App Growth Strategy: the Deezer’s case with Sherina Khalidi, VP Performance Marketing at Deezer

#197: Growing your app outside of the app stores with Jakub Chour, Mobile Growth at HER app

#196: B.I.G ad opportunity in mobile games with Ravi Pimplaskar, Director of Marketing at Digital Turbine

#195: Mobile apps growth marketing: best practices with Gilad Bechar, CEO and Founder at Moburst

#194: Driving app engagement with empathy with Naksha Ruiz, Solution Consultant, UserTesting

#193: Subscription apps monetization in 2024: best practices with Léa Samrani, Product & Growth Consultant

#192: State of Mobile 2024 with Lexi Sydow Director, Corporate Marketing & Insights at Data.ai

#191: TikTok App Marketing Best Practices with Inna Sumovska, Senior User Acquisition Manager, Hily

#190: Better App Experiences: How to Reduce App Crashes and ANRs with Colin Contreary, Head of Content at Embrace

#189: SKAN 4.0: the 2024 hands-on insight with Pablo Pérez González, Performance Marketing Director at Admiral Media