1 - How to build a revenue-first marketing strategy (with Fredrik Selander, CMO at SuperOffice)

Fredrik Selander is the CMO at SuperOffice. Before that he was Director of Marketing Nordics & Global Partner Marketing Director at Quinyx. On this episode we talk about: The challenges during your first 100 days as CMOHow revenue-obsession is key for sales and marketing alignmentWhy SuperOffice are so successful at content marketing and SEOHow to win against global competitors with a localized approachAre you ready to join the movement? Join our free slack community where...

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Actionable B2B marketing advice you can implement tomorrow. Driving Demand is for European B2B marketers who want to grow by learning from leading marketers.Hosted by Akseli Matila